Mobiles

Visa Promotes NFL Financial Football Apps

Financial Football Apps

Visa Promotes NFL Financial Football Apps

Visa Inc. and the NFL kicked off Super Bowl XLV week at an event to promote the Financial Football mobile game. According to Mobile Commerce Daily, together, the partners showcased an effort to improve the money management skills of Texas teenagers by playing a game of Financial Football, an interactive money management video game with an NFL theme. The free game is available online, is called “Practical Money Skills” and is being released as a free application for Apple’s iPhone, along with an optimized HD iPad version.

Financial Football Apps

Verizon iPhone 4: Reservations On 2/9 for Sale On 2/10

Current Verizon subscribers can place pre-orders starting at 3 AM on the Verizon Wireless website. Everyone else will need to wait until February 9th to put their name on an iPhone with the official sale kicking off the next morning. Over 2000 Verizon Wireless stores are set to open at 7 AM on the 10th and will no doubt face the customary iPhone lines. Chances are at least a few big-city locations will even feature VZW-branded burn barrels in case former AT&T subs want to properly dispose of their past.

Mobile Spend To Increase 59%

Global mobile ad spend

The majority of marketers will engage their target audiences using various mobile channels and platforms in 2011, according to a study by the Association of National Advertisers and the Mobile Marketing Association. According to Mobile Marketer, the study found that a whopping 88 per cent of brand marketers will use mobile marketing techniques in 2011. Seventy-five per cent plan to increase their spend on mobile marketing initiatives by an average of 59 per cent. In 2010, 62 per cent of marketers used some form of mobile marketing for their brands:

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