Visa Promotes NFL Financial Football Apps
Visa Inc. and the NFL kicked off Super Bowl XLV week at an event to promote the Financial Football mobile game. According to Mobile Commerce Daily, together, the partners showcased an effort to improve the money management skills of Texas teenagers by playing a game of Financial Football, an interactive money management video game with an NFL theme. The free game is available online, is called “Practical Money Skills” and is being released as a free application for Apple’s iPhone, along with an optimized HD iPad version.
Verizon iPhone 4: Reservations On 2/9 for Sale On 2/10
Current Verizon subscribers can place pre-orders starting at 3 AM on the Verizon Wireless website. Everyone else will need to wait until February 9th to put their name on an iPhone with the official sale kicking off the next morning. Over 2000 Verizon Wireless stores are set to open at 7 AM on the 10th and will no doubt face the customary iPhone lines. Chances are at least a few big-city locations will even feature VZW-branded burn barrels in case former AT&T subs want to properly dispose of their past.
Mobile Spend To Increase 59%
The majority of marketers will engage their target audiences using various mobile channels and platforms in 2011, according to a study by the Association of National Advertisers and the Mobile Marketing Association. According to Mobile Marketer, the study found that a whopping 88 per cent of brand marketers will use mobile marketing techniques in 2011. Seventy-five per cent plan to increase their spend on mobile marketing initiatives by an average of 59 per cent. In 2010, 62 per cent of marketers used some form of mobile marketing for their brands:
ESPN Says Mobile Is Not Cannibalistic
“About half of people who use our mobile products don’t use our PC products—the mobile device could be their only Internet connection or their primary Internet-connected device,” said John Zehr, senior vice president and general manager of ESPN Mobile, Bristol, CT. “Mobile is not cannibalistic—it’s an amplifier.” ESPN expects huge surges of mobile traffic during this holiday season, which coincides with NCAA football and the NFL season.
Pamela Anderson New Nokia Spokesbabe
About to launch the N8, inside its new phone is a camera which the company expects will be a big selling point. In order to draw attention to it in a big way, Nokia has hired Pamela Anderson and Ed Westwick (of Gossip Girl fame) to star in a short movie shot entirely with the Nokia N8’s camera. Although the details about the script are scarce, one fan will partake in a bedroom scene with Pamela, while another will be in an elevator with Ed Westwick.
Emergency Number 911 Disconnected in Oakland
You would think that calling 911 from your mobile phone would get you help if an emergency should arise, but Oakland, California, residents who call 911 from their mobile phone are automatically routed to the California Highway Patrol. That’s great if you’re reporting a car accident on the Bay Bridge. But it might not be as efficient if your house is on fire! Hey App developers: Help Oakland residents by creating a location-based 911 app).